April 21, 2014
We encourage PDRA Members to take advantage of the numerous money saving offers included in the 2014 PDRA Value Pak Coupon Program. For more information, call (800) 737-0107.


Education Initiative Sponsors

These industry suppliers are loyal sponsors of PDRA’s Education Initiative. Please visit their websites for more information about their products and services.

Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. Its premium-quality residential, commercial and industrial maintenance coatings are sold through an extensive network of more than 4,000 retailers throughout North America, primarily comprised of paint and decorating stores, hardware stores and lumberyards. This independent selling channel is an industry exclusive that helps ensure the integrity of the brand’s products and that they are being color-mixed and sold by trained professionals who are service-minded with expertise in the category.
Benjamin Moore has been a longstanding steward of the environment with a relentless commitment to sustainable manufacturing practices plus the ongoing development of the most eco-responsible formulations possible. Its portfolio of Green Promise® products continues to grow and includes Aura, über-performance low-VOC paint; Natura, the true zero-VOC interior paint, remaining zero in any color, any sheen; and EcoSpec zero-VOC paint for commercial interiors. It ranks as one of the top 35 GREEN Companies in the U.S., according to GreenBiz.com from an Eco-Insights survey conducted by Earthsense with more than 30,000 respondents.

Celebrating its 50th anniversary in 2011, Corona Brushes Inc. is a third-generation family company. Based in Tampa, Fla., the company manufactures a complete line of quality paintbrushes, rollers and accessories. Corona focuses on products that are lightweight, provide the finest finish and the fastest coverage in the least time.
Each Corona paintbrush and roller is carefully formulated so that the materials mesh together well to provide the proper amount of paint pickup and the easiest release. Equally important is the processing of the brush bristle tips, natural and synthetic. The tips of the natural hair and pig bristles are carefully processed to ensure the smoothest possible finish.
In the case of synthetics, Corona uses the finest DuPont solid, round, tapered filaments, which are finely ground and split at the tip to produce the fine spread of paint Corona is known for. Equally important is the treatment of roller materials, both natural wool and synthetic fabrics, to ensure no-streak, even application.
Corona is proud to be a long-standing member of PDRA and enjoys the support of thousands of independent dealers in the United States, Canada and other countries.

Devoe Paint is recognized as the first American paint brand, with origins dating back to 1754. Sold exclusively through independent paint dealers, our products are well-known for their high quality and exceptional value. Our paint brand offers specially formulated coatings for every application – residential, architectural, commercial and industrial.
Devoe Paint is also home to an experienced team of color experts. Along with our top scientists, chemists, technicians and field staff, our color team researches market trends, analyzes the design industry and forecasts color directions to maintain the top trends in the paint world.
Devoe Paint also recognizes the importance of environmental sustainability. All of our latex products ;are low voc paints that comply with the strictest regulations currently in place. At Devoe Paint, we hold our products to a higher standard so you can too.

Established in 1989, Faux Effects International, Inc.™ is a privately owned and operated corporation dedicated solely to the development and manufacture of environmentally friendly, superior quality, faux and decorative finishing products rich in Old World European style to today’s contemporary. The company’s business structure is based on a unique triad of invention, production and education. This distinctive combination of licensed distributorships/training facilities and retailers worldwide, in addition to online ordering and technical assistance, allows creative individuals easy access to materials and education.
Faux Effects® Gold and Silver label products are the end result of over 40 years of professional experience in the industry. The originating company to offer waterborne, professional grade, finishing mediums; Faux Effects® offers a healthy alternative to other hazardous, toxic materials in the marketplace. These unique product lines include patented and patent-pending materials and methods of application are recognized worldwide by professional and amateur artists alike. Faux Effects International Inc., offers the most comprehensive product line in the industry with over 300 Faux Effects® products in the marketplace. Internationally recognized, Faux Effects International Inc., is honored to be a PDRA education sponsor and association member.

ShurTech Brands, LLC, markets do-it-yourself tapes, office and housewares products under the Duck®, Painter’s Mate Green®, FrogTape®, Caremail®, Easy Liner® and Shurtape® brands. The company is a subsidiary of Shurtape Technologies, LLC, Hickory, N.C., an industry-leading producer of pressure sensitive masking, duct, packaging and specialty tape products, with facilities in the United States, Canada, United Kingdom, Germany, Mexico, Peru, United Arab Emirates and China. Shurtape services numerous markets, including industrial, packaging, HVAC, professional paint, auto, marine, aerospace, arts and entertainment, and retail. Shurtape also manufactures and markets the Shurtape® and Kip® brands.
The FrogTape® brand, marketed by ShurTech Brands, LLC, offers premium-quality, innovative painting tapes that feature PaintBlock® Technology, a super-absorbent polymer that seals the edges of the tape to keep paint out and lines sharp. For more information on FrogTape®, visit FrogTape.com, follow them on Twitter™ (@frogtape), Like them on Facebook® (facebook.com/frogtape) or watch them on YouTube (youtube.com/frogtapetube).

The National Hardware Show® celebrates a rich history spanning 68 years of serving the home improvement marketplace. From its early beginnings in New York during the post-World War II housing boom and eventual move to Chicago in the 1970s to today’s current location in Las Vegas, the National Hardware Show® continually evolves through the industry’s involvement, commitment and passion to improving America’s quality of life through their homes. Today, the National Hardware Show® is the place for global manufacturers, associations, organizations and the media to unveil new products, ideas and insights to a broad spectrum of home improvement resellers.
As the hardware industry continues to grow and change, so does the National Hardware Show in its position as the gathering place for the do-it-yourself, home enhancement and repair market. Attracting more than 27,000 industry professionals over three days, and more then 2,300 exhibiting manufacturers from all over the country, the National Hardware Show is the most cost-efficient way to source new products giving your company the competitive advantage.

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PPG Architectural Coatings is an industry leader serving professionals and homeowners through a network of company stores and independent dealers across North America under the PPG Pittsburgh® Paints, PPG Porter® Paints and PPG brands. With a broad and deep product line that is unsurpassed in the industry, PPG meets the needs of all market segments — residential, commercial, multi-family, new home, industrial and do-it-yourself — for every application and price point.
The PPG VOICE OF COLOR® features more than 2,000 colors and supports all the PPG brands and product lines with a wide array of color sampling tools.

Education is an important cornerstone of the Purdy tradition because the more professionals and do-it-yourselfers know about the proper painting techniques; the more likely they are to choose Purdy products.
Purdy offers a sophisticated tool selector on its website as well as detailed information on its product packaging. Once you have the right product, it’s important that you use it properly. For professional painters, the company offers training through trade schools and paint contractor associations. For do-it-yourselfers, Purdy has many articles in its media center that can point you in the right direction, as well as DVD tips throughout its website.
Whether you are a professional painter or a do-it-yourselfer, Purdy wants you to have an “Exceptional Painting Experience” so the company provides detailed information about its products and how to use them via its website, articles in trade and do-it-yourself publications, catalogs, packaging, merchandising, and its Paint Doctor to help find the right tools.
For paint applicator dealers, Purdy wants your customers to have an “Exceptional Painting Experience” so that they return again to purchase its products. To achieve this goal, Purdy provides a broad assortment of products, guidance on what products to stock, packaging and merchandising to aid in product selection, and advertising and promotions to build awareness and motivate purchase of the Purdy brand.
Purdy also provides outstanding technical support to ensure that the entire experience for any customer—professional or consumer—is an exceptional one.

For nearly 100 years, Rust-Oleum has been the leader in rust prevention. But stopping rust is just the start. Our premium Zinsser primer brands, Bulls Eye 1-2-3®, Cover Stain® and B-I-N®, have long been the professionals’ choice for residential, commercial and remediation projects. Innovation and formulation leadership also have led to the development of a long list of primers, cleaners, specialty coatings, wallcovering sundries and wood care products that exceed customers’ expectations for quality and performance. Innovative “next-generation” primers like Zinsser® Smart Prime are now part of a comprehensive line of ultimate, premium, workhorse, specialty and convenience primers, and Zinsser brands like DIF®, Shieldz®, JOMAX® and Perma-White® are recognized category leaders by both professionals and do-it-yourselfers.
Today, Zinsser is just one of more than 60 premium brands in the Rust-Oleum portfolio. These nationally recognized brands—Rust-Oleum®, Stops Rust®, Universal ®, EPOXYSHIELD®, Rust-Oleum Transformations, Varathane®, Wolman® and more—have set industry standards for quality and are evidence of the company’s ongoing commitment to innovation.

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Our Mission: To educate and support the independent paint and decorating retailer