The Wonderful World of Color

June 18th, 2013
Posted by: Kim Groseclose

The color forecast for 2013-2014 is out, and once again is a reflection of our ever-changing times. For example, Emerald Green has been declared the top color for 2013 by Pantone. A color that has long represented newness and growth, green represents moving forward in the difficult economic times we live in. A quick look around any furniture or home goods store in 2013 will most likely turn up a host of  accessories and home décor items done in shades of emerald. That said, blue has also been predicted to be a major player in the world of color for 2013-2014. Again, difficult times make the soothing hues of blue attractive to consumers.

Emerald Color of the Year

Choosing these “hot” colors is an ongoing task that takes into consideration many factors such as news and world events, fashion trends, nature, automotive design, textiles, print and sociological trends. Color professionals leave no stone unturned when searching for the colors that will represent a particular season or time period. Store displays, websites, social media sites such as Pinterest and Instagram are also studied. While social media websites are relatively new venues, they tend to reflect the likes and dislikes of the general public and are very useful for determining what colors will be hot.

So what does all this mean for the paint and decorating retailer? As a paint retailer it is vital that you and your employees understand how to help consumers incorporate color into their environment. It is also essential that the paint retailer makes sure customers realize that when it comes to decorating and freshening their homes and businesses, there is no better bang for their buck than a can of paint.  It is hard to imagine anything that can change the entire look and feel of a room or the exterior of a home more quickly and economically than a fresh coat of paint.

Keeping up with current trends and knowing what colors the public is asking for will go a long way in helping you to keep your customers happy. And as we all know, a happy customer is a loyal customer!

2013 PDRA Scholarship Awarded at Las Vegas Show

May 21st, 2013
Scholarship2013

From left: PDRA President Jeff Baggaley; Bernard Rossi, owner of Rossi Decorating Center Of Little Falls; Ed Several, Senior Vice President of the National Hardware Show®; Richard Russo, National Hardware Show® director; and Juliana Van Der Beek, National Hardware Show® Sales Manager

Posted by: Kim Groseclose

This year’s PDRA Scholarship was awarded to Christina Haberny of Little Falls, New Jersey after being sponsored by member Bernard Rossi, owner of Rossi Decorating Center Of Little Falls. Rossi nominated Christina for the $5000 award, which is very generously sponsored by the National Hardware Show®.

The scholarship was presented on the National Hardware Show® Main Stage on May 8th. Rossi, who accepted the award on Haberny’s behalf, was joined by Jeff Baggaley, PDRA President, Ed Several, Senior Vice President of the National Hardware Show®, Richard Russo, director of the National Hardware Show® and Juliana Van Der Beek, National Hardware Show® Sales Manager.

Christina, daughter of Stanislaw and Ludwika Haberny, is a high school senior at Passaic Valley High School who will be attending Montclair State University in the fall. She plans to study for a career in English education. She was chosen as this year’s winner by an impartial panel of judges after writing an essay which stressed the importance of education and hard work in achieving one’s goals.

PDRA would like to congratulate Christina, and wish her well in her future endeavors!

Excitement Builds as PDRA Paint & Accessories Show Nears

April 24th, 2013

This year’s PDRA sponsored Paint & Accessories Show at the 2013 National Hardware Show® is fast approaching with its return May 7-9 at the Las Vegas Convention Center in Las Vegas, Nevada.

The most comprehensive single-largest buying opportunity in the U.S. for the independent paint dealer makes this a “must attend” event! It is shaping up to be an exciting and informative showcase for the industry’s top brands and trends, where over 250 manufacturers plan to display their wares in many new and expanded categories.

Join the PDRA in the Central Hall Lobby on the Main Stage with the National Hardware Show® and the NRHA – National American Retail Hardware Association for the Grand Opening Ceremony of the 68th National Hardware Show® and All-Industry Conference May 7th, 8:45 a.m. – 9:00 a.m.

Throughout the Show are a number of special events, seminars and key note addresses including presentations by industry leaders. This year’s added focus embraces the latest industry trends including “Made in the USA,”, “Energy Efficiency”, and “Outdoors, Tailgate & Recreations” as well as spotlighting the role of social media and emerging technology, which are both necessary components in today’s markets. There will also be a special highlight keynote appearance by actor, environmentalist, and author Ed Begley Jr.

One exciting event you won’t want to miss is the presentation of the annual PDRA Scholarship. Join PDRA President, Jeff Baggaley, at the Main Stage with Ed Several, Senior Vice President of the National Hardware Show® May 8th, 11:45 a.m. – 11:55 a.m. as they announce the winner of the 2013 PDRA Scholarship. This scholarship is made possible by the generous support of the National Hardware Show®.

Visit us at PDRA Booth #5826 for a wealth of information. Learn about the latest developments in social media including the PDRA sponsored webinar series, our new mobile app, and the affordable digital signage program for your store. See the demo of our online education courses. Discover member-only savings through PDRA’s industry-rich Value Pak Coupon program. Join PDRA today to get plugged into your industry network!

PDRA members attending the Show will receive exclusive VIP benefits. Reserve your place on the VIP Badge List by contacting Tina Sullivan by phone at (800) 737-0107, fax at (636) 229-4750, or email tina@pdra.org by May 1st.

For More Information about the Paint & Accessories Show, click here.

More information about registering for the National Hardware Show® can be found here.

New PDRA Webinar – Online Contests on Social Media

March 20th, 2013

Posted by Steve Stevens

You’ve heard it all before, just like us. Like us, follow us, pin it to win it, etc.

But whether or not you’re a fan of popular sites such as Facebook, Twitter or Pinterest, they have proven so effective for so many retailers that they are now almost a mandatory part of doing business.

In particular, social media contests are a great way to further customer engagement, increase followers and build awareness about your product.

So tune in to the PDRA’s next webinar where we’ll go through some successful online contest examples. We’ll also look at the rules and regulations surrounding online contests and what you need to know to keep your business in check. This webinar takes place Thursday, March 28, 2013. It begins promptly at 11:00 a.m. CDT, and lasts for an hour.

Class size is limited, so register soon by calling Tina at (800) 737-0107 or by emailing her at tina@pdra.org. The webinars are free to PDRA Members. If you’re not a PDRA member, they cost $50, but click here to join and receive this one for free.

If you missed any of our previous webinars, watch them at your convenience by visiting our PDRA webinars page for more information.

Independent Retailers End 2012 in Positive Territory

February 28th, 2013

Pulse Report redesign 8-2010-TEST.qxd _2nd Qtr 2004Posted by Diane Capuano

Independent paint and decorating retailers put a bow on 2012 with a positive fourth quarter that gave them an overall sales increase of 4.1 percent when compared to 2011.

The strongest sales came from the window coverings category, which was up 7.7 percent when comparing 2012 to 2011. Paint and sundries performed between 4 and 5 percent better than last year, while wallcoverings’ was the lone decliner with a 2.3 percent decrease in sales for the year.

Total sales for the fourth quarter were up 3.5 percent, led by a double-digit increase in window covering sales for the quarter. Paint and sundries did well, too, with fourth-quarter sales increases of 4 percent and 5.1 percent respectively. Read the rest of this entry »

Vegas Show Will Have Big Names on Exhibit Floor

January 24th, 2013
The PDRA show floor in 2012.

The PDRA show floor in 2012.

Posted by Diane Capuano

There’s no better place in the industry to see big names than the PDRA-sponsored Paint & Accessories Show at the National Hardware Show®, which this year takes place May 7-9 at the Las Vegas Convention Center in Las Vegas, Nev.

Top names from the paint, coatings and paint sundries/tools category will be exhibiting at the show, making it a valuable experience for independent paint and decorating retailers to attend.

More than 200 exhibitors will be populating the Paint & Accessories section of the show. See the list to the right for a partial list of exhibitors. Of special note: The Lancaster Paint Show is co-located with the event to add even more value to the retailer’s show-going experience. You can view a complete list of exhibitors in the Paint & Accessories section here. Read the rest of this entry »

New PDRA Webinar To Reveal Free Social Media Tools

December 21st, 2012
facebook_favicon_v2Posted by Diane Capuano

Do you ever see posts and images on Facebook and wonder how they did that? In the next PDRA webinar, you’ll learn about some online tools that paint and decorating stores can use to enhance all forms of social media.

Best of all, these tools are free and simple to use. With such topics as adding text to images, creating photo collages and using custom color schemes, the webinar will look at a variety of options to keep your online communities entertained and engaged.

The webinar, entailed “Free Tools To Make Your Social Media POP,” will take place from 11 a.m. to noon CST on Tuesday, Jan. 22, 2013. The webinar is offered free to PDRA members and $50 for non-members.   Read the rest of this entry »

Third Quarter Continues Increases for Independent Retailers

December 19th, 2012

Pulse Report redesign 8-2010-TEST.qxd _2nd Qtr 2004Independent paint and decorating stores continue to outpace their sales performance of a year ago, with third-quarter sales rising by 3.7 percent when compared to the same quarter in 2011, according to the latest PDRA Pulse Report.

All regions of the U.S., with the exception of the Northeast, posted increases in the third quarter. However, for the first three quarters of 2012, the Northeast has experienced an increase of 6 percent when compared to the same period the year before.

In Canada, third-quarter sales were slightly lower in comparison to the third quarter of 2011. In contrast, Canada is still in positive territory for the first three quarters as a whole. Read the rest of this entry »

PPG to Acquire Akzo Nobel N.A. Architectural Coatings Business

December 14th, 2012

Hands015PPG Industries announced today that it has reached a definitive agreement to acquire the North American architectural coatings business of AkzoNobel, N.V., Amsterdam, in a deal valued at $1.05 billion.

The transaction has been approved by the boards of directors of both companies and is expected to close in early second quarter 2013, subject to regulatory approvals.

“This acquisition continues the accelerated pace of our business portfolio transformation through further expansion of our coatings businesses,” said Charles E. Bunch, PPG chairman and CEO. Read the rest of this entry »

PDRA Webinar Offers Businesses Facebook Advice

November 20th, 2012

facebook_favicon_v2Posted by Diane Capuano

If you want to come face-to-face with more customers, then you need to learn the ins and outs of Facebook. That was the topic of the latest PDRA webinar, called “A Paint & Decorating Retailers’ Cheat Sheet: Five Ways to Make Your Facebook Business Page Rock.”

Beth Trejo of Chatterkick conducted the webinar, providing nuggets of information and practical advice throughout. For instance, did you know that more than 90 percent of retail companies have acquired a customer through Facebook? It’s pretty hard to deny the power of this social media network when retailers are getting those kinds of results.

For those who are a little apprehensive about using social media to market themselves, Trejo suggested thinking of Facebook as a more high-tech version of word-of-mouth advertising. “It’s still relationship marketing,” she said. “It still relies on word of mouth. We’re just moving it online.” Read the rest of this entry »