Category Archives: Blog

The Four Ds of Productivity

We’ve all heard the term ‘time is money.‘ When it comes to being a small business owner, the phrase couldn’t be truer. No matter how efficient you pride yourself on being, you know the stress of daunting to-do lists, unexpected delays and days with too few hours. If you ever find yourself running out of time to finish your weekly tasks, take

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Five Tips to Grow Your Social Media Following

While social media presence can sometimes seem like a modern-day popularity contest, the truth of the matter is that followers are key to the success of a small business. According to American Express, “in November 2015, shoppers and businesses racked up an astounding 85 million social media engagements to spread the word about their favorite merchants,” and “there were more

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Five Perks to Keep Employees Motivated

As a small business owner, you know firsthand the value of good employees. But even more importantly, you know the value of keeping good employees. While the reality of retail means seasonal hiring sprees, higher-than-normal turnover rates and the occasional curveball, it doesn’t have to mean constant HR headaches. One of the best ways to ensure loyalty and longevity among

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5 Small Business Resolutions for 2016

The New Year is in full swing, and for many independent retailers that means its back to business as usual. Because January is the classic time to set goals and resolutions, we thought we’ve compiled a list of ideas that will benefit your small business not only in 2016, but hopefully for years to come. And unlike typical New Year’s

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5 Color Trends to Watch for in 2016

Well, it’s official – we have bid farewell to 2015. It was a fantastic year in the world of paint, decorating and retail, and while we’re not sure what’s in store for 2016, some of the upcoming color trends for the New Year make it safe to say that it’s bound to be a beautiful one! If you’re looking for

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Happy Holidays from PDRA

The holiday season is a perfect time to reflect on the year that was. Here at Paint & Decorating Retailers Association, we’re extremely grateful to our members and advertisers for another year of support and partnership. Since starting out in 1947, it has been our mission to educate and support the independent paint and decorating retailer – but we couldn’t

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$5,000 PDRA Scholarship Up For Grabs

By now you know that PDRA is all about educating and supporting the independent paint and decorating retailer. But we’re also big believers in building community and investing in the next generation. That is why, with a new year upon us, we’re seeking nominations for the 8th annual PDRA Scholarship Program. One lucky student, who must be nominated by a

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Five Ways Storytelling Can Boost Sales

From classic fairy tales and long-form magazine articles to drugstore paperbacks and modern Hollywood blockbusters, humans have always been captivated by stories. While storytelling is often associated with film and literature, however, it plays an important (and necessary) role in the world of business. And, no, we don’t just mean branding and marketing. In addition to your logo and slogan,

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