Category Archives: Blog

Reaping the Business Benefits of Social Responsibility

In this month’s issue of Paint & Decorating Retailer Magazine, Communications Consultant Jan Niehaus preaches the importance of corporate social responsibility (CSR). “As a paint and decorating retailer, you can garner respect among your business peers and customers by demonstrating your own CSR commitments,” she writes. “The respect you gain will lead to trust, and trust is vital to sustaining

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Three Simple Steps to Ensure a Successful Summer

Ah, summertime. It’s the season for beaches, barbecue and bonfires. But for small business owners, it’s also business as usual. While the warm weather can be a great incentive for short days and long weekends, it’s important to stay on top of your priorities and keep your company running smoothly. Whether your industry slows down or ramps up during summer,

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And the Winner is …

For the past eight years, PDRA has had the privilege of awarding one lucky student with a $5,000 scholarship. Established by PDRA’s Board of Directors as a component of the Retailer to Retailer Initiative, the scholarship honors a deserving student nominated by a PDRA member in good standing. Earlier this month, PDRA unveiled Nathan James Koerperich as this year’s winner

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5 Keys to Penning the Perfect Social Media Bio

In last week’s blog post we stressed the importance for small businesses to stand out online and offered seven ways to immediately improve your social media marketing. This week we’ll hone in on one of those strategies – perfecting your social media bio. As Hootsuite puts it, “Your social media bio is like a business card: a quick, pithy way

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Seven Ways to Immediately Improve Your Social Media Marketing

“If it’s worth doing, it’s worth doing right.” It’s a helpful mantra for small business owners in general, but it’s especially true when it comes to social media. With the emergence of apps, smartphones and mobile marketing, simply existing on social media is no longer enough. Whether you’re on Twitter, Facebook, Instagram, Pinterest, Youtube, Snapchat or all of the above,

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5 Benefits of Customer Satisfaction Surveys

They may not be as common for independent retailers as they are for big-box retailers, but customer satisfaction surveys are a great way to improve your small business. In addition to gathering valuable data directly from the people who pay your bills, surveys can create a stronger sense of community and provide insights you wouldn’t normally have access to. If

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Five Fresh Color Trends for Spring 2016

Spring. It’s a time for revival, rejuvenation and new beginnings. It’s also a popular time for home renovations. But giving your property a facelift doesn’t mean you have to spend a lot of money. One budget-friendly way to give your home a renewed sense of style and sophistication is a fresh coat of paint. Whether you want to tackle several

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