Category Archives: Blog

5 Tips to Reduce Employee Turnover

In the ever-evolving world of retail, one of the constant challenges facing companies is the high rate of turnover. As bad as losing an employee is for any business, however, it can be even worse for independent retailers. In addition to leaving you shorthanded, regular turnover can deflate company morale, interrupt workflow and decrease efficiency in the workplace. Replacing employees

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Five Steps to a Successful Retail Giveaway

In the world of independent retail, finding new customers can be a challenge. Between limited marketing budgets, increased online shopping and competition from the big-box stores, even getting noticed can be an uphill battle. But one way to level the playing field is with giveaways. In addition to being a whole lot of fun, retail giveaways can increase brand awareness,

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Five Tips to Make the Most of Your Store Space

As an independent retailer, your brick-and-mortar store is the backbone of your business. And as an independent retailer, you probably have a limited budget to house said store. But what you lack in space you can more than make up for in productivity. Regardless of where you’re located, what you’re selling or how many square feet you have to work

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Three Benefits of Team-Building Activities

From afternoon activities to weekend retreats, team-building exercises are a great way for small business owners to build a better work environment. Whether your team is made up of five employees or 50, some time away from the office is an opportunity to improve communication, increase productivity and boost company morale. But best of all, team-building activities are a great

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Seven Tips for Training Millennials

In the August issue of Paint & Decorating Retailer magazine, columnist Jan Niehaus touches on the increasingly relevant issue of training millennials. As she puts it: “the generation born between the early ‘80s and late ‘90s, who will represent 75 percent of the workforce by 2025, expect to be trained. But they don’t want just any old training.” Given the

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3 Ways to Get New Customers Through Your Front Door

By now we all know that online shopping is on the rise. With the countless options and added convenience – not to mention the technological advancements and explosion of smartphone use – it’s no surprise that people have turned to the Internet for everything from books and clothing to electronics and jewelry. But in the land of brick-and-mortar retailers, it’s

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4 Keys to Boosting Blog Traffic

In last week’s blog post, we shared 10 Content Ideas for Your Small Business Blog. But what good is content if you don’t have readers? While it’s true that blogging can generate leads, create connections and boost sales for your small business, you need a plan to get the word out. Unfortunately, there’s no magic formula or sure-fire strategy to

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10 Content Ideas for Your Small Business Blog

Whether you’ve been blogging for years or you just got going, there comes a point when the ideas dry up and writer’s block takes over. As we mentioned in last week’s post, one of the biggest mistakes a small business can make is letting their online presence collapse. Sadly, the main culprit is often a lack of inspiration. When it comes to sourcing

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