Category Archives: Blog

The Power of Online Contests

If you’re on social media (and by now, we sincerely hope that you are!) you’ve probably come across online contests of all types. Whether they’re offering a trip for two to Barbados, a free iPad Mini or a $100 gift card for a particular store, these contests are one of the well-known and most effective marketing techniques of the digital age.

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Five Essential Tools to Master the Art of Upselling

Whether it’s that delicious donut with your morning coffee or the contemporary accent chair to complement your new sofa set, chances are you’ve experienced the art of upselling as a consumer. As an independent retailer in the paint and decorating industry, upselling is important to not only boost your bottom line, but also to establish your small business as more than just a paint store.

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12 Tips To Master Email Marketing

Powerful, fast and highly effective, email marketing is one of the most important weapon in a small business owner’s arsenal. It is a trusted, professional and affordable way to communicate your message to the masses in a short period of time. Used properly, it is an effective and efficient way to both stay in touch with existing customers and attract new ones.

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Five Ways To Avoid Burnout And Achieve A Healthy Work-Life Balance

As an independent retailer, your objective extends simply beyond turning a profit. Part of a small business’s purpose is to serve its community and satisfy the wants and the needs of its customers. Part of your purpose should also be to go above and beyond by providing a wide array of products and a one-stop shopping experience. In the world of paint and decorating, the line of products you carry is limited only by your imagination. Whether your customer is looking to brighten up a bedroom, finish that DIY project in the kitchen or redecorate a living room, they should have to look nor further than the aisles of your store.

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